At Mama Strength Pilates, I believe in the power of transformation. Physical, mental, and emotional growth. The mission is to empower women, especially mums, to rediscover and strengthen their bodies, build confidence, and feel supported every step of the way.
Why I want to share Pilates with EVERYONE who needs it
I discovered Pilates at a time when I’d just had my daughter at 37 and I needed to get back to the stuff that made me happy: Dance. But I’d got lazy in my pregnancy and just felt so down about the fact I couldn’t do the moves I knew I could do pre child. Like, it really got me down. Dance was my outlet, my release and brought me JOY. What happens when I feel trapped – without sounding corny – and I can’t dance? I knew I needed to do something so I started Pilates at my local gym, remembering how it supported my growing strength at dance college. I loved the way it felt gentle and like it was nurturing my body recovering from childbirth. Needing to get back to earning, but not feeling like I’d be able to teach dance in the way I used to immediately, it made complete sense for me to train as an instructor – but it was more than an income. At a time a bit later down the line, when I’d really got my head around the Pilates breathing and the mindful movement, it held me up when my relationship with my daughter’s dad broke down.
I believe Pilates was my therapy.
So many studies link the benefits of movement and breathing with not only supporting physical health, but also mental health. Keeping my emotional health on an even keel was super important for my growing girl who I’m never sure was that aware of her dad’s lack of presence – but I needed to be there for her. To give her my energy and positive energy at that. Don’t get me wrong – there were tough times, and I leant into that too, as grieving is important – but I was able to give her my creativity, imagination, playtime – and as my strength came back – fun playtime when she’d want to roll around and jump all over me whilst I was trying to teach online in lock down(!).
And THIS is why I want to share this glorious movement with many more mums!
Today, I’m excited to share a new look that truly represents the journey and purpose: a fresh, vibrant brand identity that speaks to the strength, resilience, and community at the heart of Mama Strength.
So, what inspired this new branding, and what does it mean for this amazing community? Here’s a look into the story behind the new Mama Strength Pilates branding, logo, and colours, which represents all that I found from the regular Pilates movement.
A Look Into The New Brand Identity: Why I Rebranded
For 4 years, Mama Strength has been a sanctuary for mums looking to rebuild their strength, reconnect with their bodies, and find joy in movement. My mission and vision has grown and developed. I knew that my branding needed to better reflect what Mama Strength truly represents: not just a Pilates class but a complete experience, a place for women to feel empowered, cared for, and part of a supportive community.
With the rebrand, I wanted the look to reflect the heart of Mama Strength: a place where strength, resilience, and support come together to help women thrive.
The Vision for Mama Strength Pilates
At Mama Strength, the vision is bright: I aim to be the UK’s go-to for empowering women through their feminine strength. I support mums in their journey to a stronger, more confident self through a holistic approach that reaches beyond physical fitness. This rebranding celebrates the commitment to providing a supportive, all-encompassing experience where women can feel cared for, valued, and uplifted by a community of like-minded women.
The refreshed brand identity reflects this vision with a bold yet nurturing design that invites all women to step into a world of self-discovery, strength, and adventure.
The New Logo: A Symbol of Strength and Connection
The new logo is more than just an icon; it’s a symbol of the strength and connection that Mama Strength Pilates offers to women at every stage of their journey. Each element of the logo is carefully chosen to represent what makes Mama Strength unique.
- Strength and Empowerment: The stars in the logo are inspired by the idea of the magic that is felt from inner and outer strength, in every fibre and cell of the body. Stars symbolise the resilience and confidence that the clients build through Pilates and community support.
- Connection and Community: The design represents feminine interconnectedness – a reminder that while every woman’s journey is unique, we are bonded by shared biological journeys and cycles of the body. This symbolises the understanding and care that Mama Strength brings to every member of the community.
The New Colours: Bold, Feminine, and Empowering
The new Mama Strength Pilates colours are designed to reflect the vibrant, dynamic energy of the community and the transformative journey the clients experience. Each colour was thoughtfully chosen to embody the core values: empowerment, care, flexibility, integrity, and future-proofing.
- Warm Pastels and Feminine Tones: These colours represent the nurturing, supportive aspect of Mama Strength, reminding the community that strength can be powerful and gentle.
- Bold Accents: Vibrant tones reflect the commitment to bold transformations and empowering each woman who joins us to step into her full potential.
Together, the colours evoke a sense of confidence, warmth, and resilience, creating an inviting and uplifting atmosphere for every woman who chooses to embark on this journey with us.
The Core Values: The Heart of Mama Strength
The new brand identity is grounded in the values that have always guided me. These are the values I’m committed to bringing into every class, every conversation, and every aspect of the Mama Strength experience:
- Empowerment: I believe in equipping women with the strength, knowledge, and confidence they need to thrive.
- Caring: Mama Strength is a space of compassion and support where every woman feels valued, seen, and cared for.
- Flexibility: I understand that life is busy, especially for mums. I aim to provide flexible, accessible support that fits each woman’s lifestyle.
- Strength and Integrity: I hold myself to the highest standards, committed to guiding the clients safely and effectively toward their goals.
- Future-Proofing: The programmes are designed not just for short-term gains but for sustainable health, building a foundation of strength that supports long-term well-being. Studies into the benefits of movement and deep breathing such as that practised by default through Pilates have demonstrated the potential to prevent future musculoskeletal injury, illness and chronic issues.
What This Means for The Mama Strength Pilates Tribe
With the rebrand, I’m recommitting to the clients and the incredible journeys they embark on. Mama Strength Pilates is now more focused than ever on providing a transformative, holistic experience. I offer not only Pilates & nutrition sessions but also personalised support, accountability, and a caring community where each woman feels empowered, understood, and supported.
This new look symbolises the beginning of a more connected and enriching experience at Mama Strength Pilates—one that prioritises your well-being and provides tools for lifelong strength and confidence.
Join in This Exciting New Chapter!
I couldn’t be more thrilled to share this new chapter with you. As you browse through the new branding, logo, and colours, I invite you to celebrate what they represent: a fresh, inspiring journey of growth and empowerment that’s only just beginning.
If you’re already a part of the Mama Strength family, thank you for inspiring me every day to evolve and improve. And if you’re new here, welcome! I’m so excited to support you on your path to strength, confidence, and a healthier, happier life.
Stay tuned for more updates, exciting new classes, and resources! I can’t wait to share all that’s in store as I move forward with this renewed purpose, mission, and look. Here’s to embracing strength, support, and community – together. Welcome to the new Mama Strength Pilates!